Name. Image. Likeness.


Our mission at Hawk Hill Alliance is to empower Saint Joseph’s University student-athletes to achieve excellence, both on and off the field. By guiding, strengthening, and supporting these student-athletes, we aim to develop future leaders who are resilient, selfless, bold and honorable. We provide innovative opportunities for all St. Joe’s University student-athletes to grow as individuals, graduates, community leaders, and ambassadors for Saint Joseph’s University and its fans. Our ultimate goal is to help current and future Hawks leverage their name, image, and likeness to build a brighter future for themselves and the St. Joe’s University community.

HELP EMPOWER saint joseph's university STUDENT-ATHLETES

Fans of Saint Joseph’s University now have the opportunity to support SJU student-athletes directly by joining Hawk Hill Alliance. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among all participating team members.

saint joseph's university STUDENT-ATHLETES CAN

Organizations and businesses interested in working with Saint Joseph’s University student-athletes can join Hawk Hill Alliance. Each membership level offers exclusive marketing benefits, including social media promotion, on-site appearances, as well as endorsements and advertising in print, radio and television.

Want to support Yellow Jackets working with Atlanta charities? Jackets for Atlanthropy partners with local charities to provide NIL opportunities for student-athletes. Explore options to contribute, including a givebacks program that donates a portion of eligible online purchases at no cost to the consumer.


Approximately 85 – 90%. Hawk Hill Alliance keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services.

Yes, Hawk Hill Alliance members can designate what sport and their respective contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to Hawk Hill Alliance can contact us directly at

Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Hawk Hill Alliance seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Saint Joseph’s University student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Hawk Hill Alliance offers Saint Joseph’s University student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more! 

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations where a St. Joe’s University student-athlete transfers to another institution.

No, Hawk Hill Alliance is not affiliated with the Saint Joseph’s University in any way. It is a third party created to work with Saint Joseph’s University  student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Saint Joseph’s University values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Hawk Hill Alliance seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Hawk Hill Alliance is not a 501c3 tax exempt entity.  As such, contributions to Hawk Hill Alliance are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Hawk Hill Alliance as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.

Student-athlete activity is governed by state law, NCAA guidelines and interpretations, and institutional policy. One of the best reasons for contributing through Hawk Hill Alliance is that we stay abreast of the rules and will not jeopardize the integrity of the institution or the student-athlete. Click here to review the SJU NIL Policy and Hawk Hill Alliance NIL Education deck.